How Much Is A Customer Worth?

It typically cost more to attract a customer than it is to keep them.

How do you put a dollar figure on a potential customer? That's a challenge but you could easily put a dollar figure on marketing efforts to appeal to potential customers. Marketing decision are often based on research you conduct on your customer base, the population you are gearing your efforts to. Asking important questions such as "What are people looking for?" and "What do people want?"

A smart move that more companies are making is concentrating their efforts on direct mail. Of course there is no guarantee that your investment will come back more than you put in. However, that is where researching your customer base becomes important. Researching the economic status, gender, age, and cultural of the market you are interested in will help you figure out where to focus your direct mail budget.

Direct mail marketing tools are a great way to ensure you are appealing to your customer base.

Be The First To Introduce Your Business

New movers are often eager to establish relationships with a wide range of businesses. Potential customers have a wide variety of needs. Depending on if they live in a condo, an apartment, a house or a retirement community, new movers may be interested in a daycare, a golf course, or lawn service. Income, culture, and age are some of the demographic factors that are important to consider when introducing your business to potentially new customers.

Knowing these factors can help you to streamline your new mover direct marketing ideas when you are trying to catch the eye of a new mover in your neighborhood. Those of you that live in the area of your business have an advantage. Those of you that don't have a little more foot work to do. But that foot work can pay off.

Being the first to reach new movers in the area means being innovative with marketing ideas that catch the person's eye and caters to the new mover's needs. What do people need when they first move into a new home? Be the first to give it to them.

Advertising Your Business...Give A Gift In The Mail

I like getting a treat in the mail. Whether it be a magnet, a calendar, or my favorite, address labels.

A small retailer about 2 miles from my new home was innovative enough to send a small trial size of lotion with her mailer. As someone that has recently moved in to a new neighborhood that meant a lot to me to know that there are businesses around that want my business and take extra effort to get the word out about what they have that I might want. That is what I call direct mail at its finest.

It's this type of thinking that can keep a business a step above the rest. This is definitely a step above the typical direct mail post card. That's why I like calenders and magnets they are on my frig and I see the names everyday and when I need the information it's imprinted in my memory.

After recently moving to my new home I've been asking neighbors about local business and services available and that are convenient. It's nice to go to the mail and see that someone thought about me being new to the neighborhood and wanting my business.

Check out Mover Mail for help with reaching the recently moved-in consumer through direct mail.

Direct Mailing to New Movers: A Golden Opportunity

Let's face in today's economy the housing market, food prices, and gas prices has hit a lot of people hard. The middle class has seen a direct hit in many ways. I recently read an article on the increase in shopping at thrift stores, car pooling, using coupon, and overall consumers spending more time shopping around for affordable prices, comparison shopping. Although time consuming when you have a tight budget that time is worth it.

As a small business this is the perfect time to use direct mail as a way to connect and network with people that have recently moved in to the local area and with consumers that have been in the area but may not have known your business existed.

Using direct mail to new movers in the area and including savings in the form of coupons and discounts for referrals can give your business the boost and positive reputation it might need in these tough economic times.