It typically cost more to attract a customer than it is to keep them.
How do you put a dollar figure on a potential customer? That's a challenge but you could easily put a dollar figure on marketing efforts to appeal to potential customers. Marketing decision are often based on research you conduct on your customer base, the population you are gearing your efforts to. Asking important questions such as "What are people looking for?" and "What do people want?"
A smart move that more companies are making is concentrating their efforts on direct mail. Of course there is no guarantee that your investment will come back more than you put in. However, that is where researching your customer base becomes important. Researching the economic status, gender, age, and cultural of the market you are interested in will help you figure out where to focus your direct mail budget.
Direct mail marketing tools are a great way to ensure you are appealing to your customer base.
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3 comments:
Moving from one city to another is a difficult and challenging task.All moving companies should be careful about their services. Customer satisfaction is the most important thing.
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Looking points are great, having good sound..!!
Meldrum The Mover company
Thanks for posting this. I am about to move out of chicago and need to find some chicago movers with a similar outlook on customer value. Thanks again.
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