Making That Connection

After doing a search on marketing for my small business, I primarily was given options for "internet" marketing. I'm finding that the marketing basics aren't encouraged as much any more. What if most of my potential clientele doesn't use the internet? For my business internet marketing isn't a viable option so I've had to go back to the basics and be creative.

Back to basic, of course, involved a little more leg work but I feel it has paid off and I fortunately I have the data that proves it. My business is located near a growing area with new subdivisions. I needed to find a way to really connect with potential consumers that recently moved in the the area.

My first task was welcoming them and introducing my business and how I can play a role in their getting settled to the new area. By providing helpful information such a listing of local services in the area and a nifty local area map, I was able to provide something free, tangible and hopefully helpful.

How Much Is A Customer Worth?

It typically cost more to attract a customer than it is to keep them.

How do you put a dollar figure on a potential customer? That's a challenge but you could easily put a dollar figure on marketing efforts to appeal to potential customers. Marketing decision are often based on research you conduct on your customer base, the population you are gearing your efforts to. Asking important questions such as "What are people looking for?" and "What do people want?"

A smart move that more companies are making is concentrating their efforts on direct mail. Of course there is no guarantee that your investment will come back more than you put in. However, that is where researching your customer base becomes important. Researching the economic status, gender, age, and cultural of the market you are interested in will help you figure out where to focus your direct mail budget.

Direct mail marketing tools are a great way to ensure you are appealing to your customer base.

Be The First To Introduce Your Business

New movers are often eager to establish relationships with a wide range of businesses. Potential customers have a wide variety of needs. Depending on if they live in a condo, an apartment, a house or a retirement community, new movers may be interested in a daycare, a golf course, or lawn service. Income, culture, and age are some of the demographic factors that are important to consider when introducing your business to potentially new customers.

Knowing these factors can help you to streamline your new mover direct marketing ideas when you are trying to catch the eye of a new mover in your neighborhood. Those of you that live in the area of your business have an advantage. Those of you that don't have a little more foot work to do. But that foot work can pay off.

Being the first to reach new movers in the area means being innovative with marketing ideas that catch the person's eye and caters to the new mover's needs. What do people need when they first move into a new home? Be the first to give it to them.