Direct Mailing to New Movers: A Golden Opportunity

Let's face in today's economy the housing market, food prices, and gas prices has hit a lot of people hard. The middle class has seen a direct hit in many ways. I recently read an article on the increase in shopping at thrift stores, car pooling, using coupon, and overall consumers spending more time shopping around for affordable prices, comparison shopping. Although time consuming when you have a tight budget that time is worth it.

As a small business this is the perfect time to use direct mail as a way to connect and network with people that have recently moved in to the local area and with consumers that have been in the area but may not have known your business existed.

Using direct mail to new movers in the area and including savings in the form of coupons and discounts for referrals can give your business the boost and positive reputation it might need in these tough economic times.